How to respond to “Just send me some info”: 3 answers that work
“Just send me some info.”
“Just send me some info” is the politest way to end a call. Three ways to find out whether there's real interest, and what to put in that email.
Practice this objectionWhy buyers say it
“Send me some info” is the easiest sentence a prospect can say. It ends the conversation without a no. Sometimes they mean it: they want to read at their own pace or pass it along to someone. More often it's a graceful exit. The trouble is that a generic email with a deck and a price list lands in the “later” folder and nobody opens it. If you built a service or a product and you're making your first calls, it's natural to say yes, send everything and wait. Treat the request as a door instead. Ask what, specifically, would be worth reading, and who else will read it.
What it often means
- They want to end the call politely
- They don't know enough about what you do to ask a real question
- Someone else needs to see it before anything happens
Three answers that work
Happy to. So I don't send you ten pages you'll never read, what would actually be useful? Pricing, an example of a site we built for a business like yours, or how working together goes?
Why it works: It turns a vague request into a specific one. If they can tell you what they want, there's interest. If they can't, you've learned that too, and you can ask one more question before the call ends.
I'll send it today. Before I do, if you've got two minutes: what does your current site not do that you wish it did? That way the email only covers what matters to you.
Why it works: You accept the request and get real information in exchange. The prospect talks about their problem, you write a tailored email, and the conversation doesn't die on the spot.
Sure. Or, if you'd rather, here's a different option. Instead of an email, fifteen minutes on a screen share where I show you [a similar client's] site and what it cost. It tells you more than any PDF. Would Tuesday or Thursday work better?
Why it works: You offer something more useful and more concrete, with a set time. No pressure: if they still want the email, fine. But they've seen there's a smaller, clearer step available.
Avoid this one
Sure, I'll send everything over. I'll give you a call next week to see what you think.
Why not: A generic email followed by a chase. The prospect hasn't shown interest or said what they need, so your call next week is an interruption, not a conversation, and it makes the next no easier.
Example dialogue
BuyerCan you just email me some information? I don't have time right now.
YouOf course. To keep it short, are you more interested in pricing, an example of a site for another property, or how the process works?
BuyerPricing, I guess. And an example.
YouGot it. Right now, do bookings come through your own site or mostly through the booking platforms?
BuyerAlmost all through the platforms. With the fees you'd expect.
YouThen I'll send you one example of a property getting direct bookings, plus the cost. You can compare that to the fees you're paying.
Practice this objection
A simulated buyer says it to you out loud (or in writing), you answer, and you get a score plus the model answer. Free, no account, 2 minutes.
FAQ
Should I actually send the email or not?
Send it, but only after asking what they really need. A generic email doesn't get read. A short email that answers one specific question, with an example and a price, does. And if the prospect can't say what they want, the email probably isn't useful to anyone.
What goes in the email after a call like this?
Three things, in a few lines: the problem they described, in their words; what you suggested and the price; the next step with a date. No deck, no feature list. Whoever reads it should understand within thirty seconds why they talked to you.
What if they don't reply after I send it?
One short follow-up a few days later, with an easy question: “Did you get a chance to look at the example? If the timing's off, just say so and I'll leave you alone.” If that gets silence too, let it go. Pushing won't change the outcome, and it ruins your chance to come back later.